Writing for Marketing Agencies
A lot of careers made me itchy. I couldn’t imagine being locked into one topic or one lane for years. Agency work never has that problem. Every new client means something to learn. The “wait, I really like this” moment was when I realized how often I could innovate for small companies that didn’t have marketing departments sitting around thinking about strategy all day. I could help a plumbing company show up when someone searched for a leaky pipe, or help people realize they did, in fact, want to buy a hot tub that year.
Maybe it’s the investigative journalist in me, but my favorite clients are the tricky ones with technical or uncomfortable topics. The harder the subject, the richer the research. I liked the challenge of writing about something complex and making it useful for people who didn’t have the background for it.
If I’ve reached out to you …
Or you’re just interested in my work…
Production Data
Ideally this would include performance data. But… my role often did not have access to it. My production data was collected partially from messy Google drive full of my original drafts and old time sheets, and cross checked on client websites that remain active.
Marketing Agencies Clients
McMahon Marketing - 40 Clients
McMahon Marketing was my first step out of journalism and into marketing (and my transition from a steady paycheck to contracting full time). It was… intimidating.
At first, it was just blogs.
But then I started seeing more pieces of the content marketing puzzle. The blogs helped create the social posts and promoted the gated downloads, and social posts promoted the blogs. The long form content (my favorite), like ebooks and white papers, helped us collect leads that made it all worth it. Soon I was managing full content calendars. I also became the primary interviewer for buyer personas and turning those conversations into worksheets, summaries, and stories that felt human instead of formulaic.
Eventually, I built a whole course on buyer personas with scripts, slides, and segments I filmed with Korey McMahon, the agency’s owner. It was one of the first times I stepped fully into a teaching role. I even drafted proposals for a podcast, complete with topics, tone, and workflow, just to show what was possible.
Eventually I was designing systems. The pace of the work reminded me of my time at a small newspaper with its tight deadlines and a never-ending editorial calendar. But just like journalism, that repetition sharpened everything and taught me consistency.
Metric Marketing - 6 Clients
McMahon Marketing was my first step out of journalism and into marketing (and my transition from a steady paycheck to contracting full time). It was… intimidating.
At first, it was just blogs.
But then I started seeing more pieces of the content marketing puzzle. The blogs helped create the social posts and promoted the gated downloads, and social posts promoted the blogs. The long form content (my favorite), like ebooks and white papers, helped us collect leads that made it all worth it. Soon I was managing full content calendars. I also became the primary interviewer for buyer personas and turning those conversations into worksheets, summaries, and stories that felt human instead of formulaic.
Eventually, I built a whole course on buyer personas with scripts, slides, and segments I filmed with Korey McMahon, the agency’s owner. It was one of the first times I stepped fully into a teaching role. I even drafted proposals for a podcast, complete with topics, tone, and workflow, just to show what was possible.
Eventually I was designing systems. The pace of the work reminded me of my time at a small newspaper with its tight deadlines and a never-ending editorial calendar. But just like journalism, that repetition sharpened everything and taught me consistency.
