AI for Business Operations Consultant
If I said I wanted a career managing social media on my college applications, the response would likely be, “what’s a social media manager?” And yet, it was learning those new platforms that opened up so many doors usually closed for someone at my skill level, including creating social media curriculum and teaching it as a professor at 25.
AI feels a bit like that, because the problem I see is similar. Businesses realize there is something about AI that matters, but knowing what to do about it, and doing it well is the hard part.
What’s different is most businesses took a long time to notice the potential to reach customers with social media, but now I think the opposite is true. Everyone notices AI’s potential, but knowing what’s possible now versus later is where it gets a little fuzzy.
There isn’t a standardized right answer for how every business should use or not use AI. I’m pretty firm in my belief that unless you are an engineer working on these tools, no one is the expert in all things AI…yet, but I’d like to show why I am the right person to work on this problem.
If I’ve reached out to you …
Or you’re just interested in my work…
Production Data
Workflow Design and Documentation Experience
I build processes for absolutely everything. I approach objectives thinking about the steps along the way, the risks, the contingencies, and where I can reduce the amount of time on the work that I find most cumbersome.
Projects:
I began refining this skill back in college when I wrote a book, published a podcast, and spoke at events about student loan debt. I focused on keeping my peers from taking on too much debt by showing them a more efficient way to apply to scholarships. I taught them where to find scholarships and how to rank them based on effort, odds of winning, and reward amount. Then I provided them with a tool so they could store answers to common questions and get progressively faster at competing. I showed them how to spot fraud, and explained other levers they could pull to reduce debt, like living off campus or completing their general education credits at cheaper community colleges. I used this strategy to get $113,000 in scholarships.
As director of marketing for Mental Health Association Oklahoma, I saved the marketing department $24,000 shortly after starting by eliminating software that was too expensive for the job we needed it to do, so the ROI didn’t make sense when there were cheaper alternatives.
At Pragmatic Institute, I worked to transition the publication cadence from quarterly to monthly. I pulled data from Google on page visits and noticed quite a bit of traffic to old content. I explained that the problem was people visiting our website for the first time were sometimes walking in through our messy laundry room rather than a pretty foyer. So I implemented a strategy to clean up the old content while bringing it to the top of the feed to support our new publication workflow. The new strategy increased the traffic to resources on the website by 342%.
When we launched our brand voice attributes at K12 coalition, I built a custom GPT that used a tone of voice scale to help other people in the organization edit and refine their work with based on a brand tone rubric that gave recommendations based on the context.
Workflow Design and Documentation Experience
I build processes for absolutely everything. I approach objectives thinking about the steps along the way, the risks, the contingencies, and where I can reduce the amount of time on the work that I find most cumbersome.
Projects:
I began refining this skill back in college when I wrote a book, published a podcast, and spoke at events about student loan debt. I focused on keeping my peers from taking on too much debt by showing them a more efficient way to apply to scholarships. I taught them where to find scholarships and how to rank them based on effort, odds of winning, and reward amount. Then I provided them with a tool so they could store answers to common questions and get progressively faster at competing. I showed them how to spot fraud, and explained other levers they could pull to reduce debt, like living off campus or completing their general education credits at cheaper community colleges. I used this strategy to get $113,000 in scholarships.
As director of marketing for Mental Health Association Oklahoma, I saved the marketing department $24,000 shortly after starting by eliminating software that was too expensive for the job we needed it to do, so the ROI didn’t make sense when there were cheaper alternatives.
At Pragmatic Institute, I worked to transition the publication cadence from quarterly to monthly. I pulled data from Google on page visits and noticed quite a bit of traffic to old content. I explained that the problem was people visiting our website for the first time were sometimes walking in through our messy laundry room rather than a pretty foyer. So I implemented a strategy to clean up the old content while bringing it to the top of the feed to support our new publication workflow. The new strategy increased the traffic to resources on the website by 342%.
When we launched our brand voice attributes at K12 coalition, I built a custom GPT that used a tone of voice scale to help other people in the organization edit and refine their work with based on a brand tone rubric that gave recommendations based on the context.
Marketing Agencies Clients
McMahon Marketing - 40 Clients
McMahon Marketing was my first step out of journalism and into marketing (and my transition from a steady paycheck to contracting full time). It was… intimidating.
At first, it was just blogs.
But then I started seeing more pieces of the content marketing puzzle. The blogs helped create the social posts and promoted the gated downloads, and social posts promoted the blogs. The long form content (my favorite), like ebooks and white papers, helped us collect leads that made it all worth it. Soon I was managing full content calendars. I also became the primary interviewer for buyer personas and turning those conversations into worksheets, summaries, and stories that felt human instead of formulaic.
Eventually, I built a whole course on buyer personas with scripts, slides, and segments I filmed with Korey McMahon, the agency’s owner. It was one of the first times I stepped fully into a teaching role. I even drafted proposals for a podcast, complete with topics, tone, and workflow, just to show what was possible.
Eventually I was designing systems. The pace of the work reminded me of my time at a small newspaper with its tight deadlines and a never-ending editorial calendar. But just like journalism, that repetition sharpened everything and taught me consistency.
Metric Marketing - 6 Clients
McMahon Marketing was my first step out of journalism and into marketing (and my transition from a steady paycheck to contracting full time). It was… intimidating.
At first, it was just blogs.
But then I started seeing more pieces of the content marketing puzzle. The blogs helped create the social posts and promoted the gated downloads, and social posts promoted the blogs. The long form content (my favorite), like ebooks and white papers, helped us collect leads that made it all worth it. Soon I was managing full content calendars. I also became the primary interviewer for buyer personas and turning those conversations into worksheets, summaries, and stories that felt human instead of formulaic.
Eventually, I built a whole course on buyer personas with scripts, slides, and segments I filmed with Korey McMahon, the agency’s owner. It was one of the first times I stepped fully into a teaching role. I even drafted proposals for a podcast, complete with topics, tone, and workflow, just to show what was possible.
Eventually I was designing systems. The pace of the work reminded me of my time at a small newspaper with its tight deadlines and a never-ending editorial calendar. But just like journalism, that repetition sharpened everything and taught me consistency.
